About Us.

Delivering powerful analytics and in-product engagements used to increase adoption, retention and influence up-sell/x-sell.

Our Team

Mickey Alon

CEO and Founder

Travis Kaufman

VP of Growth

Pat O’Brien


Gil Michlin

VP of Engineering

Aleh Haiko

Principal UX Designer

Angelo Matheou

Sr. Director of Customer Success

David Lassen

Sr. Account Executive

Misha Kopaniov

Senior Backend Engineer

Timur Gromkov

Front-end Developer

Nick Wolfe

Senior Software Engineer

Elad Cohen

Engineering Manager

Moran Ohana

Engineering Manager

Harel David

Full-stack Engineer

Marissa Bonfiglio

Marketing Associate

Guy Lusika

Full-stack Engineer

Shaul Zorea

Senior Back-end Engineer

Our Investors and Advisors

Tae Hea Nahm

Managing Director

Dan Avida

General Partner


We’re focused on creating a thoughtful, encouraging, and diverse environment that’s enjoyable and productive for everyone. We believe in hiring great people and providing them with the freedom and the responsibility to execute their own projects. We also believe in being accountable and transparent about our strategy and our objectives.

Aptrinsic maintains a comprehensive benefits package:

  • Multiple health plans to choose from

  • Flexible spending plans

  • 401K program

  • Flexible work schedules

  • Flexible work schedules

  • Flexible spending plans

  • 401K program

  • Multiple health plans to choose from

Our Values

Our customers come first.

There is nothing more important to us than the success of our customers and partners.

Difference makes us stronger.

We don’t just respect diversity; we embrace it and embody it.

We are focused on results.

We are biased towards actions and measuring our results.

We are one team.

No one person’s goals will ever outweigh the goal of the team.

Open minds are bigger minds.

We stay open to new ideas, soliciting and valuing contributions from everyone.

We face challenges head on.

We turn toward, not away, from challenges, with the will to break through barriers.

Contact Us

We’re headquartered in downtown San Mateo, California, just one block from Caltrain:

38 South B Street, Suite 205
San Mateo, CA 94401 USA


With some of the most amazing engineers on the planet in our development center located in Tel Aviv, Israel:

Aluf Magan Kalman 3
Tel Aviv, Israel