Product Management in the Age of the Customer

I’m incredibly excited about the merger of Aptrinsic and Gainsight. Here’s why. We started Aptrinsic because we wanted to solve one of the biggest challenges businesses face: achieving hyper-growth in an era where products and services are being consumed through web and mobile apps at an unprecedented pace. This being the case, a big part…

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When, why and how often to use NPS

The NPS or Net Promoter Score survey is a method of measuring your customers’ overall satisfaction with your company’s product or service and a proxy for brand loyalty. The survey itself is simple. Customers are asked one single question, “On a scale of 0–10, how likely are you to recommend this company’s product or service…

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The ins and outs of funnel analysis

Funnel analysis helps determine the point in which users are dropping off of a series of events that leads towards a defined goal. An example goal for an enterprise application could be when the administrator completes the setup of a required integration. No matter the application, funnel analysis can help you measure goals you have…

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Boost enterprise sales with leads from product trials

A majority of SaaS companies that I have built products for have brought their products to market with a sales led G2M motion. The sales reps would source new customers through outbound efforts and engaging their professional network. This method was great when we were trying to find product-market fit as the sales reps were…

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Aptrinsic Adds Email Channel to Help Companies Deliver Hyper-personalized Customer Communications

Empowering SaaS companies to execute on more personalized onboarding and customer marketing experiences SAN MATEO, Calif., Feb. 06, 2017 — Aptrinsic, the company behind the Product Experience Platform, has announced the addition of email engagements to its solution. Designed for product managers and product growth managers, the Aptrinsic platform enables companies to deliver more interactive product experiences…

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Top Tips for Product Leaders from the Chief Product Officer of Box: Jeetu Patel

How to Build and Manage Successful Product Team During Aptrinsic’s recent Mastering Product Adoption and Growth event, industry-renowned product leaders shared their insights into driving product growth. Here is a summary of the tips shared by Jeetu Patel — Chief Product Officer for Box — on how to run an effective product organization. Since its founding in 2005, Box has…

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How to Design Your Product for Growth?

7 Key Growth Principles from Google’s Head of Growth: Ken Rudin During our recent Mastering Product Adoption and Growth event, industry-renowned product leaders shared their insights into driving product growth. Here we summarize the seven principles outlined by Ken Rudin — Head of User Growth and Analytics at Google — on how to drive product growth. Growth is not a…

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CH 15: Conclusion — The Future of SaaS is the Personalized Product Experience

Becoming Customer Focused, Experience Driven, and Product Led Note: This article covers Chapter 15 of the “Mastering Product Experience: How to Deliver Personalized Product Experiences with Product-led Go-to-Market Strategy” book written by the Aptrinsic team: Nick Bonfiglio, Mickey Alon, and Myk Pono. Please don’t forget to like and share. Read the previous chapter — CH 14: Three Pillars…

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CH 14: Three Pillars that Support a Successful Product-led GTM Strategy

Data, Engagement, and Experimentation Note: This article covers Chapter 14 of the “Mastering Product Experience:How to Deliver Personalized Product Experiences with Product-led Go-to-Market Strategy” book written by the Aptrinsic team: Nick Bonfiglio, Mickey Alon, and Myk Pono. Please don’t forget to like and share. Read previous chapter: CH 13: Metrics: Measuring Success with a Product-led…

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