CH 13: SaaS Metrics: Measuring Success with a Product-led GTM

Prioritize PQLs, CLV, and CAC Note: This article covers Chapter 13 of the “Mastering Product Experience: How to Deliver Personalized Product Experiences with Product-led Go-to-Market Strategy” book written by the Aptrinsic team: Nick Bonfiglio, Mickey Alon, and Myk Pono. Please like and share. Read the previous chapter — CH 12: The Anatomy of a Product-led Organization Peter Drucker,…

Details

CH 12: The Anatomy of a Product-led Organization

Calling Upon New Playbooks Note: This article covers Chapter 12 of the “Mastering Product Experience: How to Deliver Personalized Product Experiences with Product-led Go-to-Market Strategy” book written by the Aptrinsic team: Nick Bonfiglio, Mickey Alon, and Myk Pono. Please don’t forget to like and share. Read the previous chapter — CH 11: The Anatomy of Personalized Customer…

Details

CH 11: The Anatomy of Personalized Customer Engagement

Laying the Groundwork for Scalable, Repeatable Customer Acquisition Note: This article covers Chapter 11 of the “Mastering Product Experience:How to Deliver Personalized Product Experiences with Product-led Go-to-Market Strategy” book written by the Aptrinsic team: Nick Bonfiglio, Mickey Alon, and Myk Pono. Please don’t forget to like and share. Read Previous Chapter: CH 10: Product-led Customer…

Details

CH 10: Product-led Customer Retention and Expansion

Embracing Organization-Wide Accountability for Customer Success Note: This article covers Chapter 10 of the “Mastering Product Experience: How to Deliver Personalized Product Experiences with Product-led Go-to-Market Strategy” book written by the Aptrinsic team: Nick Bonfiglio, Mickey Alon, and Myk Pono. Please like and share. Read the previous chapter — CH 9: Driving Customer Acquisition and Adoption with a…

Details

CH 9: Driving Customer Acquisition and Adoption with a Product-Led Strategy

Putting the Foundation in Place Note: This article covers Chapter 9 of the “Mastering Product Experience: How to Deliver Personalized Product Experiences with Product-led Go-to-Market Strategy” book written by the Aptrinsic team: Nick Bonfiglio, Mickey Alon, and Myk Pono. Please don’t forget to like and share. Read the previous chapter — CH 8: Product-led Go-To-Market Strategy Overview Now let’s…

Details

CH 8: Product-led Go-To-Market Strategy Overview

Defining a New Customer Acquisition Process Note: This article covers Chapter 8 of the “Mastering Product Experience:How to Deliver Personalized Product Experiences with Product-led Go-to-Market Strategy” book written by the Aptrinsic team: Nick Bonfiglio, Mickey Alon, and Myk Pono. Please don’t forget to like and share. Read Previous Chapter: CH 7: From a Traditional Go-To-Market…

Details

CH 7: From a Traditional Go-To-Market to a Product-led Go-To-Market Strategy

Moving from Marketing Qualified to Product Qualified Leads Note: This article covers Chapter 7 of the “Mastering Product Experience: How to Deliver Personalized Product Experiences with Product-led Go-to-Market Strategy” book written by the Aptrinsic team: Nick Bonfiglio, Mickey Alon, and Myk Pono. Please don’t forget to like and share. Read the previous chapter — CH 6: From…

Details

CH 6: From Silos to a Cross-functional Focus on Customer Experience

Aligning Around Customer Lifetime Value Note: This article covers Chapter 6 of the “Mastering Product Experience: How to Deliver Personalized Product Experiences with Product-led Go-to-Market Strategy” book written by the Aptrinsic team: Nick Bonfiglio, Mickey Alon, and Myk Pono. Please don’t forget to like and share. Read the previous chapter — CH 5: Understanding the Whole Customer Journey As…

Details

CH 5: Understanding the Whole Customer Journey

Getting to Initial Product Value Note: This article covers Chapter 5 of the “Mastering Product Experience:How to Deliver Personalized Product Experiences with Product-led Go-to-Market Strategy” book written by the Aptrinsic team: Nick Bonfiglio, Mickey Alon, and Myk Pono. Please don’t forget to like and share. Read Previous Chapter: Ch4: Taking an Outside-In Perspective of the Customer…

Details

CH 4: Taking an Outside-In Perspective of the Customer Lifecycle

Organizing Around the Buying Journey Note: This article covers Chapter 4 of the “Mastering Product Experience: How to Deliver Personalized Product Experiences with Product-led Go-to-Market Strategy” book written by the Aptrinsic team: Nick Bonfiglio, Mickey Alon, and Myk Pono. Read the full book here. Please don’t forget to like and share. Read the previous chapter — CH 3:…

Details