CH 3: Show, Don’t Tell

Nurture and Personalize Based on Product Usage Note: This article covers Chapter 3 of the “Mastering Product Experience:How to Deliver Personalized Product Experiences with Product-led Go-to-Market Strategy” book written by the Aptrinsic team: Nick Bonfiglio, Mickey Alon, and Myk Pono. Please don’t forget to like and share. Read Previous Chapter: Ch 2: Defining Customer Experience SaaS…

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CH 2: Defining Customer Experience

It’s All About What Happens in the Product Note: This article covers Chapter 2 of the “Mastering Product Experience: How to Deliver Personalized Product Experiences with Product-led Go-to-Market Strategy” book written by the Aptrinsic team: Nick Bonfiglio, Mickey Alon, and Myk Pono. Please don’t forget to like and share. Read the previous chapter — CH 1: Welcome to…

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CH 1: Welcome to the Customer Experience Era

The Third Wave of SaaS — Focused on Customer Experience Note: This article covers Chapter 1 of the “Mastering Product Experience: How to Deliver Personalized Product Experiences with Product-led Go-to-Market Strategy” book written by the Aptrinsic team: Nick Bonfiglio, Mickey Alon, and Myk Pono. Please don’t forget to like and share. Read the previous chapter — The New Path…

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Mastering Product Experience (in SaaS) With Product-led Strategy

How to Deliver Personalized Product Experiences with a Product-led Strategy Written by the team at Aptrinsic: Nick Bonfiglio, Mickey Alon, and with Myk Pono. Summary: Your success as a Software-as-a-Service (SaaS) company is completely dependent on acquiring and keeping users in your product. But if you’re using traditional marketing tactics, you’re likely struggling to scale…

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SaaS Glossary Terms and Definitions

Learn the most important and frequently used terms in SaaS industry. Note: This article covers Glossary Terms for the “Mastering Product Experience: How to Deliver Personalized Product Experiences with Product-led Go-to-Market Strategy” book written by the Aptrinsic team: Nick Bonfiglio, Mickey Alon, and Myk Pono. Please like and share. Average Customer Life (ACL): The total…

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Aptrinsic’s Product Experience Platform Empowers SaaS Companies to Acquire, Retain, and Grow…

First complete product experience platform enables SaaS companies to increase product adoption and time to value for their users SAN MATEO, Calif., Sept. 26, 2017 / PRNEWSWIRE /— Aptrinsic announced a product experience platform to help SaaS companies acquire, retain and grow customers by personalizing their engagements based on product usage and in-product behavior. Designed for…

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Aptrinsic Raises $7.2M in Series A Funding to Help Companies Personalize Product Experiences

Founded by former Marketo executives, Aptrinsic is fueling the next generation of product-led go-to-market strategies for SaaS companies. SAN MATEO, Calif. — July 12, 2017: Aptrinsic, a startup that enables software companies to personalize their product experience to acquire, retain, and grow their customers, has announced a $7.2 million Series A funding round co-led by…

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Welcome to the Intrinsic Point

Welcome to the Intrinsic Point, Intrinsic Point was created to share ideas, stories, and strategies on how to build and grow products that people love to use. We believe products should be personal, engaging, and intrinsic. We know that this is incredibly difficult to achieve and that’s why we want to discuss these topics here.…

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