Disruption–the good kind-happens when you fill a room with the best and the brightest among your peers, thought leaders, and product marketing gurus. That’s the inspiration behind Product Marketing Community Austin–created by product marketers for product marketers. With the theme “Architects of Growth”.
| Vivek Bapat | Practical steps to becoming an architect of growth |
| Todd Middlebrook | The Cup Holder Conundrum: Speaking the Language of Your Buyer |
| Cate Zovod |
Two Ears, One Pen: A Practical Guide to Derisking your Messaging through Customer Validation |
| Bertrand Hazard | Buyers Want the Brutal Truth, Not Slick Messaging |
| Jeff Lash |
Taking a Strategic Approach to Launch for Better Business Results |
| Travis Kaufman | Become the Catalyst for Product Launch Success |
| Neha Mandhani |
Products Are Like Rockets: How to Move from Launch-As-You-Go to an Actual Launch Process |
| Michele Buckley | Win by Helping Sales to Understand and Embrace the Customer’s Situation |
| Russ Heddleston |
Beyond Buzz Words: How to Align your Sales & Marketing Teams for Success |
| Monica Cravotta |
Sales Enablement: Building a Program for Success and Scale |
