Your success as a Software-as-a-Service (SaaS) company is completely dependent on acquiring and keeping users in your product. But if you’re using traditional marketing tactics, you’re likely struggling to scale your business quickly. That’s because conventional marketing techniques focus on engaging prospects and users outside of the product.
- ~ 90 references
- ~50K words
- 19 figures
- 16 tables
It’s far more efficient and effective to drive adoption and usage from inside the product. In other words, to use your product to acquire, retain, and grow your user base. That’s precisely the secret to the meteoric rise and industry success of companies including Dropbox, Slack and Atlassian.
As the SaaS business model becomes par for the course, your survival depends on delivering a personalized in-product customer experience. Doing so requires a deep understanding of and ability to influence user behaviors inside your product. It also requires a completely new product-led go-to-market (GTM) strategy that guides marketing, sales, customer success, and product teams to put customers front and center.
This book shows you how to transition to a product-led GTM, put in place all necessary elements, and capitalize on your product as a primary go-to-market channel.
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Mastering Product Experience (in SaaS):
How to Deliver Personalized Product Experience with a Product-Led Strategy